This third version of the elevator speech is getting away from the brevity of the first two version (the three line and the six line).

The Way of Go shows how universal rules of strategy manifest themselves in the game of Go. Not requiring the reader to know anything of Go, The Way of Go introduces the universal rules, their structure (with the acronym GO'S RULES) and shows the power of applying these rules to life (Go, business, war, etc.).

Taking examples from business, sports, politics, and other fields, the Way of Go shows how rules relate across domains and how at their root nature, the "rules" (heurisitics, rules of thumb, axioms, proverbs, etc.) don't differ, that their underlying natures don't change.

While the book could stop there, the title is not GO'S RULES, but the Way of Go. The Way of Go suggests that there is more to life, or this book, than just applying proverbs to situations. Looking deeper at the subject, having the right spirit, and rethinking subjects you already know, the reader is forced to reconsider oftentimes fundamental elements guiding the reader's decision-making routes.

The Way of Go is meant to be read a number of ways. First, you can open it up randomly and find that each paragraph is loaded with meaning(s) and with a little reading, there's more there than meets the eye. Second, you can read it all the way through to understand the structure of these universal rules and see how chapters intertwine. Third, The Way of Go is chock full of double entendres, hidden gems, plays on words, and other things for those who like to read deeply. As one reader said, "A Finnegan's Wake on Strategy"