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July 29, 2004

Press Release

THE WAY OF GO
8 Ancient Strategy Secrets for Success in Business and Life
(Simon & Schuster’s Free Press; August 16, 2004; $23)

By Troy Anderson

The Way of Go explores the underlying principles of the game of Go and its strategic applications for life. Troy Anderson, former insei (professional-in-training at the Japanese Professional Go Association), senior executive at Red Herring and Industry Standard magazines, and currently knowledge management expert at the Fannie Mae Foundation, shows how strategic types found in Go serve as a model for any strategic situation on the game board or off. Through a blend of engaging stories, enlightening parables, and best practices, Anderson shows how to apply Go’s core strategies to wide-ranging challenges in business, politics, sports, war, martial arts, or most any endeavor requiring strategy.

Selected reviews:

“If you are experienced enough to realize that no person, and certainly no book, will provide simple answers to challenging problems, you will be immediately drawn to this exposition of a refreshingly dynamic approach to evaluating, and devising responses to problems that inevitably present themselves amidst a dearth of information, time, and immediately available resources.” – Chris Kirschner, President, American Go Association, 6-dan

"This book will let loose the floodgates on wei-chi’s strategic depths and frameworks… I have seen almost every kind of strategy book, theory and idea. This book is the real thing… You get to know wei-chi from an expert’s point of view and see how it applies in almost every circumstance in business, sports and life…" – Samuel Lin, Vice Chairman of Greater China, UBS

Posted by wayofgo at July 29, 2004 07:45 AM

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